SaSa brought in Boomerang to help take their concept for safe virtual fitness classes targeted to women 55+ from idea to product.
As a startup, we were tasked to find a delivery solution that balanced being user-friendly enough for their target demographic with being low investment. We knew that resources were best spent in their differentiator which would not be the technology.
Boomerang developed a brand, a marketing website, the video-on-demand library, and a marketing and social strategy. Their launch has been a great success with hundreds of subscribers in the first week.