Project Details
Category
Branding
Date Added
November 12, 2018
Project Brief
Athletica is a new platform that connects and supports active lifestyles. Boomerang was brought in on the ground phase to build a brand that the athletic community would see themselves in while feeling approachable to those active lifestyle seekers who don’t consider themselves an athlete.
We developed a wordmark and dynamic adaptable brand guidelines that support the growth and expansion of Athletica. We’re excited for our continued work together!
