Project Details


Hospitality & Event Planning, Print


Boulevard Club

Date Added

June 5, 2018

Project Brief

Over the course of 10 years including massive renovations to the club, Boomerang worked alongside The Boulevard Club revitalizing their marketing image to recruit a new family of membership. The process involved changing the demographic landscape of the club and bringing in new families. We began our work with a 40% gap in membership, and in 2012 the marketing material led with “Register for our waiting list”- needless to say client is thrilled with the results.

Positioning of a lifestyle club.

Over the ten year in marketing and changing customer perceptions of the club…

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