Over the course of 10 years including massive renovations to the club, Boomerang worked alongside The Boulevard Club revitalizing their marketing image to recruit a new family of membership. The process involved changing the demographic landscape of the club and bringing in new families. We began our work with a 40% gap in membership, and in 2012 the marketing material led with “Register for our waiting list”- needless to say client is thrilled with the results.
Positioning of a lifestyle club.
Over the ten year in marketing and changing customer perceptions of the club…