Project Details


Branding, Corporate, Digital/UX


Wolseley Canada

Date Added

June 25, 2018

Project Brief

Boomerang has been working with Wolseley Canada to develop their brand as the country’s leading national distributor of plumbing, hydronic, HVAC/R solutions. With a network of over 200 branches coast-to-coast, there are many brand touchpoints—or as we like to think of them, creative opportunities to represent knowledge and expertise Wolseley is known for. Boomerang redesigned the graphic guidelines across their fleet, branch signage, in-branch experience including POS and e-based marketing materials and helped continue their growth with ongoing campaigns and a completely new user-experience utilizing usability experts for their new e-commerce platform.

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